Author: Waldo/Monday, January 6, 2020/Categories: General, Case Studies


Sydney Fish Market (SFM) is the largest market of its kind in the Southern Hemisphere and the third largest seafood market in terms of variety in the world. A client of ITworx for over 9 years, SFM approached ITworx to completely revamp their DNN based web presence.



One of our first projects for SFM was the implementation of an improved Sydney Seafood School (SSS) online bookings system. The School, established in 1989, now attracts over 13,000 participants a year and hosts an enviable list of Australia’s finest guest chefs. ITworx improved the design and usability of the bookings form by providing HTML and skin design work while also allowing for real time processing of credit card information via the integration of their CRM and a payment gateway with custom DNN modules. This allowed the Sydney Seafood School to receive real-time class bookings with up to the minute class availability displayed on the website. Over time this online bokoing system was replaced by Rezdy and the integraiton of Rezdy has been successful for visitors as well as for the staff at the Sydney Seafood School maintaining these classes.

We recently (late 2019) launched a completely revamped DNN website for SFM that improved the overall design and usability of the site to better reflect the icon status of SFM as a destination for tourists, Sydney Seafood School class participants, buyers and suppliers. We implemented a number of website design and functionality improvements to assist SFM and the Sydney Seafood School in getting their message out there to the relevant audience. All of our recent design improvements are mobile and tablet responsive with careful attention being placed on the needs of our audience on the various devices. 

The SFM Website is a vibrant and rich resource for visitors wanting to find out more about SFM and about the Sydney Seafood School. We have created a web presence that is able to cater for various types of visitors, be it a participant looking for a Cooking Class or a visitor trying to find out the best public transport options to SFM.

ITworx is a partner of DNN Corporation. To attain certification ITworx has proven its ability to provide complete business solutions using best practice techniques based on the DNN platform.
Tell us about your next project:
Level 5, 74 Pitt Street
Sydney CBD, NSW 2000 / Australia
T: +61 2 9233 8777